About Us

Learn About The 7 Rivers Alliance

About Us

The 7 Rivers Alliance is the economic development membership organization for the Upper Mississippi Region. This organization is dedicated to economic development across geographic and state boundaries.  We understand that the needs of business and workers are not limited to zip codes and municipal boundaries.

Our partnership was created by the entrepreneurial spirit that lives in the 7 Rivers Region.  Area leaders understand the connection that exists between the natural beauty and recreational opportunities in the region. The same way in which these natural attractions inspire leaders to launch and grow businesses.  It is this connection to the natural beauty of the region that drives our love and loyalty to the area.

2 page overview of 7 Rivers copy1



The 7 Rivers Alliance is a regional leadership group that boosts economic growth by fostering collaboration in Southwest Wisconsin, Southeast Minnesota, and Northeast Iowa.

We are persistent and consistent advocates for keeping communication open and developing regional networks in the Upper Mississippi Valley through regional meetings and networking events.

The 7 Rivers Alliance brings together public and private resources to forge entrepreneurial growth and serves as a clearinghouse of vital information to enhance quality of life in the region.



Our Principles of Collaboration

Equity We support economic opportunity and high quality of life for people of all backgrounds and skill levels.

Collaboration – Our economies and assets transcend physical borders and boundaries.  Our ability to compete globally is dependent upon our ability to collaborate locally as a region.

Cooperation We advocate for cooperative intergovernmental strategies that maintain regional business development initiatives and improve the overall efficiency of municipal services throughout the 7 rivers region.

Stewardship – Our preservation of physical assets, infrastructure and natural resources is critical as they are inextricably linked to quality of life.  Economic prosperity means a high quality of life and quality of life fosters economic prosperity.

Celebration – We identify, celebrate and market the unique assets of all counties and communities within the region.  We recognize that the promotion of our region is a competitive advantage for attracting business and new resources into the region.