New Member Profiles

When you are a member of The 7 Rivers Alliance, you are an active and vital participant in regional development. As a member, the knowledge that you will gain through our executive briefings, the relationships you will build, and the business networking you will access at our programs and special events will pay dividends today and in the future as your business continues to grow.



  • Your business/organization profile in our monthly member newsletter
  • Announcement and profile of your business on our website
  • Orientation to the resources available to maximize your membership


  • Reduced member rates for events and programs
  • Recognition on the 7 Rivers Alliance website
  • Use of The 7 Rivers Alliance logo as an active member
  • Linking from our website to yours
  • Your company recognized on print materials and in programs at 7 Rivers Alliance events





Corporate Investors

Investors are the anchor businesses, municipalities and organizations who recognize the importance of supporting regional collaboration through the 7Rivers Alliance. These leaders are dedicated to actively supporting current and future initiatives that impact economic growth and advance businesses in the Upper Mississippi Region. There are three investor options:


Heritage Investor:  

$15,450                   unlimited employees

Benefits:  Main page promotion in all print materials and on the 7 Rivers Alliance Website; Up to five complimentary registrations for all events and programs and a 25% reduced registration fee for additional participants; sponsor greeting, booth and promotional display at all programs and events; unlimited employees receive access our resources and receive our mailings and e-newsletters.



Cornerstone Investor:

$5,250                       unlimited employees

Benefits: Main page promotion in all print materials and on the 7 Rivers Alliance Website; Up to three complimentary registrations for all events and programs and a 20% reduced registration fee for additional participants; unlimited employees receive access to our resources and receive our mailings and e-newsletters.



Prime Investor:

$1,260                          unlimited employees

Benefits:  Promotion in all print materials and on the 7 Rivers Alliance website; unlimited employees receive access to our resources and receive our mailings and e-newsletters and a 20% reduced registration fee.



Small Business & Individual Members

The membership level that you select determines the number of representatives from your organization who can access our programs, services and resources. Members save 10% on all registration fees for events and programs. These individuals stay connected by receiving our written and electronic communications.

Individuals, Small Business and Non-Profits

Premier:           $315                                                                           up to 4 employees

Community:     $189                                                                           up to 2 employees

Basic:               $105                                                                           individual



Elected Officials, Professional Associations and Retirees

The 7Rivers Alliance is dedicated to collaboration and offers a special membership rate of $25 for our elected officials, professional associations and retirees within the region.

Annual Investment and Membership terms are January through December.





Welcome New Members!


Passe Law, LLC
Attorney Nick Passe, Attorney and sole member of Passe Law Office, has been serving the people and organizations of southwest Wisconsin since 2006.  He has been repeatedly recognized by other attorneys and judges for his ethics, professionalism and legal skills. Nick began practicing law in Chaseburg, Wisconsin in October 2006 and was hired by Moen Sheehan Meyer, Ltd. in April 2007.  After 8 1/2 years there practicing in State, Municipal and Appellate Courts, Nick started the Passe Law Office with the goal of providing great legal services to all clients. Nick also has a passion for his community and gives back by being a member of La Crosse Downtown Rotary, a part of La Crosse Area Young Lawyers Association, President Elect of the La Crosse County Bar Association, and now a member of The 7 Rivers Alliance. We are excited to welcome you to our organization!



 Merchants Financial Group (MFGI) is the parent company for Merchants Bank and Merchants Bank Equipment Finance . MFGI is among the largest independent financial organizations in our region. They are proud to be locally owned by thier employees through their Employee Stock Ownership Program (ESOP) and approximately 760 individuals and families mostly from communities in southeastern Minnesota and west-central Wisconsin. Their local leadership structure encourages decisions based on community needs and the local economy.  By design, each community they serve has its own Bank President. They also rely on local advisory boards to provide meaningful feedback and strategic direction. Their advisory boards are local leaders, representing many areas including local business, education and agriculture industries.They are excited to be a part of The 7 Rivers Alliance and continue to grow with their local communities!



FCED is a nonprofit development company focused on business and community development within Fayette County, Iowa. They provide technical assistance to both new and existing businesses, and promote better placemaking within their communities. They focus on creating and strengthening regional partnerships between area businesses as well as forging new opportunities for communities to bring employment to Northeast Iowa. Joining The 7 Rivers Alliance will provide regional awareness and help improve the visibility of Fayette County. They aspire to gain access to more partnership opportunities, and also hope to bring opportunities to offer to other members of The 7 Rivers Alliance as well. Welcome Fayette County!



F&M Bank is a fufarmers-and-merchants-bankll service financial institution that has been serving Tomah and surrounding communities for over 100 years. Their goal is to help individuals and businesses make money, save money, and save time by improving banking efficiencies. They take pride in providing their customers with trustworthy, friendly, and expert service. F&M is a proud supporter of many local charities and organizations and is passionate about seeing our communities thrive and grow.  At F&M Bank, they believe an important part of their mission is to give back and help make the world a better place. They are excited to be part of the 7 Rivers Alliance and look forward to serving our communities in 2017 and beyond. Welcome F&M Bank!




Founded in 1970 Brickl Bros. has grown from a start-up company specializing in Agricultural buildings to one recognized throughout Wisconsin, Minnesota, Iowa and Illinois as a leader in Commercial, Agricultural, and Suburban building design and construction.  Based in West Salem, WI, for nearly 40 years our company has successfully partnered with thousands of businesses, farmers, non-profit organizations and private property owners to help them achieve their building goals.  If your business, farm or suburban job site is located in Wisconsin, Minnesota, Iowa, or Illinois, Brickl Bros. is ready to help you with your Commercial, Agricultural, Suburban or Building Rehabilitation project.  Brickl Bros. is committed to improving our economy through the construction and building industry of the 7 Rivers Region.



Houston County is home to houston-county-eda-logomany innovative manufacturing companies who are continuing to grow and adapt in the current economic climate of the region, nation, and the world. The County is also becoming increasingly committed to growing its tourism economy, and is currently working on a Regional Tourism Initiative. In addition to helping our businesses grow and plan for the future, the Houston County Economic Development Authority is committed to improving the branding and marketing of the region to draw more people to live, work, and play here. It is so important for communities to recognize the value of our region–and capitalize on it. The 7 Rivers Alliance is an essential “thread” that encourages communication and collective promotion of assets. Our tri-state area is full of great people, natural resources, and an overwhelming sense of place–and telling the story of these wonderful attributes is something we must all do together!



Gensler is a global architecture, design, and planning firm with 46 locations and more than 5,000 professionals networked across Asia, Europe, Australia, the Middle East and the Americas. Gensler designers strive to make the places people live, work and play more inspiring, more resilient, and more impactful.
Gensler established its office in La Crosse, WI in 1994 with a unique focus on spatial analysis for corporate and commercial real estate. The office has grown to 50 employees and services clients around the globe, from Fortune 500 companies to start-ups.

With an office in La Crosse for 23 years, they’ve experienced the positive impact that economic growth and development has on talent attraction and retention in this city and region. Gensler believes collaboration and communication are the basis of growth and they support the efforts that The 7 Rivers Alliance is doing to unite the region to achieve large goals. They want to attract and retain the best talent!