Chris Hardie



chris hardie


Hardie took over the Black River Area Chamber of Commerce in March 2015 after more than 30 years in the newspaper business. He worked with local leaders to help establish a Jackson County Economic Development Committee, organized a pop-up retail program with the Black River Falls Downtown Association, and owns/operates Brambleberry Country Inn and Winery. Hardie has also served on various regional boards, including the Tomah Area Chamber of Commerce, the Village People in West Salem, the Greater La Crosse Area Chamber of Commerce, the La Crosse Area Synod of the Evangelical Lutheran Church in America and served as president of the Wisconsin Newspaper Association. The 7 Rivers Alliance team is thrilled to work with him and have him lead this organization.




Madison (Maddy) Larrabee 

Marketing and Events Intern 


Maddy is a senior at the University of Wisconsin-La Crosse, pursuing a degree in Marking with minors in Economics and Digital Media Studies. She is a full-time student as well as the President of Delta Sigma Pi, a professional business fraternity on campus.  She is excited to be a part of The 7 Rivers Alliance team and hopes to further develop her professional skills and overcome challenging scenarios that will help her prepare for future career endeavors.





Collin Heyerdahl

Marketing and Events Intern  


Collin is a senior at the University of Wisconsin-La Crosse, pursuing a degree in Organizational Communication with a minor in Professional and Technical Writing. He is a full-time student as well as a Program Advisor in UW-L’s Leadership, Involvement, and Service Center.  He is excited to be apart of The 7 Rivers Alliance team and hopes to develop critical professional skills and insight while promoting the 7 Rivers Region.  





Jeff and JJJeff Scheel & JJ Zhang

INSPIRE Coordinators


Jeff Scheel has over 30 years of human resource management experience in the public and private sector. He has also served as a consultant to management, bringing HR solutions to over 175 companies in the tri-state area. 7 Rivers alliance is very lucky to have someone with his experience and his passion for the community. Jeffs assistant, JJ Zhang, is a student at Western Technical College studying business. The two of them are working together to bring the 7 Rivers Alliance INSPIRE program to the region.