About Richland County

Richland County, WI was established in 1842, and now has an estimated population of 18,052. The county seat is located in Richland Center. It has 586.2 sq. miles of land and a population density of 30.2 per square mile. Situated 60 miles west of Madison and 60 miles east of La Crosse, Richland Center is perfectly located to utilize the resources offered by the metropolitan areas, while enjoying the benefits of the rural setting.
Manufacturing, agriculture, healthcare and tourism lead the county’s economic profile.


The area offers excellent student to teacher education ratios, two regional airports, a newly renovated hospital and clinic, UW-Richland and a nearby technical school. There are many churches, a variety of parks and recreational opportunities, and is a safe place to raise a family. The surrounding area is filled with artisans of architecture, crafts, theatre, music, foods, and wineries. This community offers a relaxed environment centrally located near metropolitan areas and recreational destinations.


Top Ten Employers

Employer Service or Product Number of Employees
Rockwell Automation Inc. Relay and industrial control manufacturing 250‐499 employees
Southwest Family Care Alliance Administration of public health programs 250‐499 employees
Schreiber Foods Inc. Fluid milk manufacturing 250‐499 employees
The Richland Hospital Inc. General medical and surgical hospitals 250‐499 employees
Wal-Mart Warehouse clubs and supercenters 100‐249 employees
S & S Cycle Inc. Motorcycle, bicycle, and parts manufacturing 100‐249 employees
QPS Employment Group Inc. Temporary help services 100‐249 employees
Schreiber Foods Inc. Dry, condensed, and evaporated dairy products 100‐249 employees
County of Richland Nursing care facilities 100‐249 employees
Foremost  Farms USA – Richland Center Cheese manufacturing 100‐249 employees

Source: WI DWD, Bureau ofWorkforce Training, QCEW, OEAspecial request, Sept. 2013


Population and Demographics

Apr 1, 2010 Census Jan 1, 2013 Estimate Numeric Change Proportional Change
United States 308,400,408 315,090,923 6,690,515 2.2%
Wisconsin 5,686,986 5,717,110 30,124 0.5%
Richland County 18,021 18,015 ‐6 0.0%
    Richland Center, City 5,184 5,197 13 0.3%
    Buena Vista, Town 1,869 1,891 22 1.2%
    Richland, Town 1,379 1,369 ‐10 ‐0.7%
    Lone Rock, Village 888 885 ‐3 ‐0.3%
    Rockbridge, Town 734 725 ‐9 ‐1.2%
    Dayton, Town 693 697 4 0.6%
    Ithaca, Town 619 623 4 0.6%
    Willow, Town 579 587 8 1.4%
    Orion, Town 579 579 0 0.0%
    Marshall, Town 567 573 6 1.1%

Source: Demographic Services Center, Wisconsin Department of Administration

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